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Jewellery · Custom Shopify

DAVEX Jewellery

A custom Shopify store for DAVEX Jewellery, where we hand-coded the parts Shopify can't do out of the box. Shoppers build their own bundles — mix-and-match pendants and bracelets — add a gift box at checkout, and move through product options that actually feel custom. All engineered to lift average order value, not just to look good.

2026Custom Shopify buildBundle builder & product optionsGift-box & upsell features
↑ AOV
Bigger orders after launch
↑ Sales
Bundles + upsells + gifting
100%
Custom-coded, no apps
01The challenge

DAVEX Jewellery sells personal, giftable pieces — pendants and bracelets, the kind of thing people buy as a set or a present. A default Shopify store can't really sell that: no true bundle builder, no custom per-product options, no gift-box flow. They needed a store that sells the way their products are actually bought — as combinations and gifts — and grows order value while doing it.

02Our approach

We built the store on Shopify, then custom-coded the commerce logic that matters: a bundle builder that lets shoppers combine pendants and bracelets into one purchase, custom product options wired straight into cart and checkout, and a gift-box add-on. On top of that we layered upsells and merchandising that nudge average order value up. Every custom piece is hand-coded — not a plugin duct-taped on.

03The outcome

DAVEX Jewellery got a store that sells its pieces the way people actually buy them — as bundles and gifts — with a checkout built to grow each order. The custom options and gift-box flow gave shoppers reasons to add more, and sales moved in the right direction. It's the store the brand runs on.

They built our whole Shopify store and then custom-coded everything we were told wasn't possible — a real bundle builder, custom product options, even a gift-box add-on. It's not some plugin patchwork; it's built properly, and it's helped our sales. They just get e-commerce.
David, DAVEX Jewellery

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